Each one of us, be they writer, artist, or teacher, wishes that their work will reach the public and be remembered. Similarly, producers and marketeers of food products also strive to package their products in a manner that leaves an impression on their consumers. This is why food products in supermarket aisles are deliberately shaped uniformly, they appear clean and are wrapped in colourful packaging.
The American artist Andy Warhol’s silkscreen painting `Campbell’s Soup Cans’ is just as popular as any iconic artwork, such as Monalisa, David, or Guernica. In his work, Warhol explored the relationship between artistic expression, advertising, and celebrity culture that flourished in the 1960s.
The first condensed soup for Campbell Soup Company was created with the colours orange and blue. In 1898, a Campbell executive convinced the company to adopt a carnelian red and bright white color scheme, because he was taken by the crisp carnelian red color of the Cornell University football team’s uniforms.
Coca-Cola is one of the most ubiquitous soft drinks in the world. It is available in almost every corner of the globe. Despite divergent political views and widely differing economic conditions, it is possible to spot a can of Coca Cola anywhere, from Hiroshima to Moscow, Berlin, Vietnam, Afghanistan, Yemen and Bikini Island.